Portfolio
Each project here began with a real user challenge and ended with a smart, more enjoyable experience.
I combine research, empathy, and creativity to craft designs that not only look good but feel right. Whether it’s simplifying journeys, smoothing out frustrations, or making everyday tasks just a bit more effortless.
Take a scroll and see what I've been working on!
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Lush
Web Design
I designed a hair salon website to streamline bookings, improve client-stylist communication, and help stylists understand client preferences and hair goals. This was inspired by challenges I experienced in a salon, where poor systems made communication and booking the right services difficult.
Octopus Energy
UI Design
Designing new UI elements to help customers feel more in control of their Direct Debit payments.
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I designed a concept for the Octopus Energy app that addresses real user frustrations around unexpected Direct Debit increases, creating clearer communication and a smoother, more transparent experience.
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